NÚR Permanent Jewellery
About NÚR Permanent Jewellery
NÚR Permanent Jewellery is the first of its kind in Swansea. Precious metals such and Gold and Silver and welded on resulting in a seamless peice of jewellery that is as unique as the individual.
Mission Statement
NÚR has a simple mission. To provide a tailored jewellery service and allow for a bond to be created through jewellery. Permanent jewellery is intended to last a lifetime with proper maintenance and care.
Get In Touch!
Origin Story
Founders Names
Tahirah Ali
Year Founded
September 2024
How It All Began
Powerlifting is the main reason for the birth of NÚR!
Powerlifting has changed and shaped my life in ways that are unimaginable. While training for competitions this year, I have ripped, snapped and dismantled countless pieces of jewellery and always end up purchasing new pieces and repeating the cycle. This has gone on for many years and during January of 2024, I had snapped my favourite Rose Gold bracelet while setting up for my top set.
Frustration lead me to doing some reaserch of how to mend jewellery that was difficult to join back together.
By February, I had began researching different methods and stumbled across the techniques of micro welding. The concept of Permanent jewellery has been popular in the US for over a decade but isn’t as wide spread in the UK.
In order to have jewellery spot welded, a trip to a bigger city such as London or Manchester would be required.
My background in Surgical practice has massively shaped NÚR. The fine jewellery, steady hand and attention to miniscule detail are all key factors for permanent jewellery.
Being born and raised in Swansea, it felt right to have these skills and provide the service to the community as there wasn’t anything like it.
Challenges Overcome
Some of the major obstacles NÚR has overcome is not having a space in the beginning to weld. I had been practicing out of my friends apartment and after gaining my full insurance, clients would then also come to that very apartment.
I had left my job 3 weeks prior and put everything into launching and building NÚR.
NÚR has been built on foot! I would walk to clients homes and take public transport to get to appointments.
Challenges Overcome
This business combines all of my favourite things into one. Jewellery has always been a hobby of mine from a young age and after studying Surgical practice in University, the skills and knowledge all went hand in hand.
The most exciting part of owning NÚR is finding new gems, charms and chains to add to the ever growing collection.
The clients reaction to their new pieces of jewellery is something that money frankly cannot buy. Being able to build that bond with the clients and guiding them through thr whole process is what really makes NÚR so valuable.
What Drives Your Passion
This business combines all of my favourite things into one. Jewellery has always been a hobby of mine from a young age and after studying Surgical practice in University, the skills and knowledge all went hand in hand.
The most exciting part of owning NÚR is finding new gems, charms and chains to add to the ever growing collection.
The clients reaction to their new pieces of jewellery is something that money frankly cannot buy. Being able to build that bond with the clients and guiding them through the whole process is what really makes NÚR so valuable.
What Sets Your Business Apart
This is the only permanent jewellery services in Swansea!
Being from an ethnic background, growing up I rarely saw one one who looked my me run or start businesses. This service has become accessible to all walks of life and provides a unique experience with an even more unique end result. Permanent jewellery.
Biggest Accomplishment(s)
Hosting Swanseas first Ladies Only Permanent Jewellery Evening. As NÚR has only been present for 5 months, to have my vision come to life has truly been breathtaking. Genuinely grateful for the support NÚR has been shown in the short amount of space since the launch.
Now having a studio space allows clients to have the full experience in a calm and ambient environment while choosing their Jewellery.
The range of chains and charms has skyrocketed! NÚR began on my friends sofa with 2 types of chains and 2 charms. There are currently over 150 individual charms and more than 12 types of chains.
Looking Ahead – Future Goals
NÚR looks to hold more events in 2025. This will include more private events but more importantly events that bring communities together.
Advice For Aspiring Young Entrepreneurs
-Never underestimate a simple conversation. This 1 conversation can change your life forever.
-A dream is nothing without action and support from the people around you. Don’t be afraid to ask for help from people who have the knowledge.
-Networking will help build your business but more importantly allow your clients and potential partners to understand your vision and most importantly You.
Forever Shining, Forever Yours
Love NÚR xx