The Macro Shack

Founders Names

Joseph Austin, Jack Mills, Liam Mills 

Year Founded

2024

How It All Began

Macro Shack started as an ambitious project born out of a challenging time—the global pandemic. It was during this period that three university friends—Joe, Jack, and Liam—decided to turn their passion for fitness and healthy eating into a business. We began in the simplest way possible: from our university house, armed with a vision and a drive to create something that catered to fitness enthusiasts and health-conscious individuals. Social media became our lifeline, and with every post, share, and bit of feedback, we built a growing community of people who, like us, wanted more than just fast food—they wanted fuel for their workouts and a better lifestyle. 

Our marketing was raw, authentic, and completely self-made, which only added to the genuine connection we were forming with our customers. After a period of rapid growth, we made the bold decision to take a step back and reconsider our next move. The demand for our food was clear, but we wanted to offer more. So, we hit pause, refocused, and began planning the next phase of Macro Shack—a physical shop. To bring this dream to life, we partnered with two close friends, Shaun and Liam Daniel, who shared our vision and enthusiasm.

 Together, we launched a space that reflected everything we stood for: nutritious, macro-friendly meals designed to fuel performance and recovery, served in a way that’s quick, convenient, and in tune with the needs of the gym community. Now, Macro Shack is more than just a takeaway—it’s a destination for those who value their fitness and their food. We’ve come a long way from those early days in our university house, and we’re only just getting started.

Challenges Overcome

Despite the restrictions and uncertainty of operating in a pandemic, we pushed forward, leveraging the power of digital platforms to connect with our community. Social media became our lifeline, allowing us to grow our brand and reach people who were craving not just convenience, but nutritious food that supported their active lifestyles. 

Our early success came with its challenges, but we stayed focused on our vision. However, life threw more obstacles our way. A serious car accident put everything on hold, forcing us to pause our momentum and rethink our approach. It was a difficult time, but we knew Macro Shack had potential beyond what we had already achieved. Instead of giving up, we chose to come back stronger. We took this break to realign our goals and expand the business beyond its initial scope.

What Drives Your Passion

What drives our passion is the belief that food is more than just fuel—it’s a tool for transformation. We’re passionate about helping people achieve their fitness goals by offering meals that are not only delicious but also packed with the nutrients needed for performance, recovery, and overall well-being. Seeing the positive impact our food has on our customers’ lives keeps us motivated to innovate and deliver the best possible options for those who take their health and fitness seriously. We live for the moments when we help people feel stronger, healthier, and more empowered.

What Sets Your Business Apart

What sets Macro Shack apart is our unwavering commitment to providing meals that are both macro-balanced and incredibly convenient. We understand the importance of nutrition for fitness enthusiasts, and our menu is specifically designed to fuel performance, recovery, and overall health. Unlike typical fast food, we offer a personalized approach—whether you’re hitting the gym or just maintaining a healthy lifestyle, our meals are crafted with quality, locally sourced ingredients that support your goals. Additionally, our passion for community shines through in our innovative in-store challenges and customer engagement, making Macro Shack more than just a takeaway—it’s a hub for fitness-minded individuals.

Biggest Accomplishments or Milestones

One of our biggest accomplishments has been transforming Macro Shack from a humble university kitchen project into a fully operational physical shop. Starting with just an idea and some social media posts during the pandemic, we quickly built a loyal customer base who believed in our vision of healthy, gym-friendly meals. Overcoming significant challenges, such as navigating the complexities of operating during a global pandemic and bouncing back after a serious car accident, has been a defining part of our journey. 

Opening our physical location with the help of close friends, Shaun and Liam Daniel, marked a huge milestone for us, giving us the chance to expand our reach and provide our community with the nutrition they need to reach their fitness goals. Another proud moment is the launch of our in-store pull-up challenge, which has strengthened our connection with the fitness community and set the stage for more exciting customer engagement events in the future. Each step we’ve taken has brought us closer to fulfilling our mission of becoming the go-to destination for performance-based nutrition.

Looking Ahead

As we look to the future, our focus is on ensuring that Macro Shack thrives in its current location, delivering the best experience to our loyal customers. We’re committed to perfecting our offerings and building even stronger connections with the fitness community. Once we’ve solidified our foundation, we have exciting plans to expand our menu. In addition to our core offerings, we’re working on introducing a dedicated lunch menu, and eventually, we aim to offer breakfast options as well. This expansion will allow us to provide even more convenient and nutritious choices throughout the day, helping our customers fuel their fitness goals from morning to night. For now, our goal is simple—make this store the best it can be, and then, when the time is right, take Macro Shack to the next level.